Why real-time market data is more important than ever now

With the beginning of the global pandemic in March, company’s #demand and #supply forecasts were turned upside down. Particularly, the #FMCG sector had to face a sudden #out-of-stock situation.​ The following article illustrates well why and how short-time forecasts are more reliable than historical sales data.

We at Market Control strongly support this approach by helping our clients to optimize their sales teams and collect market data directly at the point of sale.

#marketcontrol #knowledgeforyou #marketdata #routes #pointofsale #visits #surveys #photos #orders #salesplanning #salesdata #salesoptimization #outofstock #realtime #FMCG

 

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